Pets Make Pounds – Is The Animal Care Market a Good Investment?

It is no secret that people are willing to spend a lot of time and effort maintaining their pet’s welfare and eToro argue that this market could be an unexpectedly lucrative one for traders.

If you are a pet owner, the maintenance of your furry, feather or scaly friend is an expense that is no doubt well worth it for the companionship and other rewards you get from owning then. However, this is not to say that it is still not an obscene amount that can really add up quickly via the regular expenditures over the course of a year. Naturally, how much exactly you fork out each year will depend on the animal you have, but even the most low-maintenance pets can cost you a fair bit of dosh. Is it not time for you to get some of that money back?

If you think so, then the answer has been provided by eToro who have earmarked the pet welfare market as one that you might want to sniff out for your portfolio as they make a mint off pet owners and this shows in the stats. eToro has broken down some of the recurring costs that those who do own pets have to cough up and these will certainly make you understand the opportunity involved. These are as follows:

• Doggy Day Care – £2000 yearly.
• Treats – £25 weekly.
• Kennel (7 night stay)  – £200
• Pet insurance- £10 monthly
• Food- £350 weekly

While, of course, some of these prices may vary and you can cut the price down in some areas – most of these are unavoidable. Ultimately, eToro estimates that a pet can cost around £3000 a year, and that is just for one pet. Many households may have more than one and when you consider the number of people who have pets across the UK, you can only imagine how much money is being spent as a nation each year. The market behaviour of some of the industry leaders will put that in a more black and white figure.

eToro first draws attention to Pets at Home – the popular high street chain that specialises in providing pet owners with a convenient location to get all their creature’s needs. In the last 12 months, their stock price has increased by 82% as of February 2020. This is amid the so-called “death of the high street” which makes these increases even more impressive.

However, this is just one example eToro have shown and another is that of the CVS Group, who provide veterinary services. Their value has increased even further with a share price increase of 125%. Although in recent weeks, this figure has suffered alongside the rest of the investment market, nonetheless, that figure says a lot about their investment value.

Of course, it is easy to see why people are willing to spend money on these markets regardless of what is happening as often, the choice is between spending money on your pet or watching it die. Hence why, like funeral market, it is often seen as a stable investment irrespective of what is happening in the global economy as people are willing to spend on these eventualities. This is very important right now due to the market uncertainty we are going through right now.

If we combine these two elements of the market together then we can see that not only is pet welfare a safe opportunity, it is also one that is looking more lucrative than usual at the moment too. If you are interested, go to eToro now to get involved!