BitPanda Release European Crypto Holder Profile Research

BitPanda Release European Crypto Holder Profile Research

Exchange platform, BitPanda has teamed up with online data collection agency, GlobalWebIndex to provide an insight into the profile of a European crypto investor.

The purpose for the research was to create a “holistic” depiction of the European investor and what sets them apart from the market investor at large, with their attitude and behaviours being a focal point of the research. BitPanda has dubbed the research as the most in-depth survey ever conducted for European crypto investors, so what did they find out?

Not Just Young, Highly educated or Male

According to BitPanda, the generic set-up for the crypto holders is said to be ”young, highly educated, high-income male working full-time or as a freelancer in a major European financial centre in IT, engineering or finance.”

However, this is not to say that this is the be-all and end-all of the European crypto investor makeup, as some female investors out there will, of course, already well know. Apparently, in Europe, 1 in 5 European cryptocurrency holders are women. As well as this, it is not necessarily just a young man’s game either and surprisingly around 40% are said to be over 35.

While a university degree was possessed by just 46% of European cryptocurrency holders, this is still over 10% more than what the average European internet user held. With 24% of cryptocurrency holders said to be working in the IT, software or telecommunication industries. Indicating a veering towards higher levels of education and existing experience in similar industries.


While there is quite a discrepancy in the portfolio of a crypto holder, in actuality, when it comes down to interests it is more black and white. With the research noting that “There’s a large gender split among crypto holders, but all share the same interests. When it comes to attitudes, there’s very little difference between men and women”. With investors across the board showing “confidence, optimism about their finances and the world economy, and show a sense of personal financial empowerment”.

The make-up of crypto investors points towards a similar way of living life. One of the stand-out points was an increased sense of adventure, with 50% more investors saying other people would view them as adventurous and 60% saying they like to pursue a life of “challenge and change”. A further 55% also said they like to stand out from the crowd and an above-average 51% said they were likely to make decisions based on gut feelings.

Their day to day consumption of materials would be directed towards the same industries. For example, elements such as tech, entrepreneurship and economics, elements all interconnected to the world of crypto.

Competitive interests were also shown, with gaming and sport also being a focus of investors. With the research noting, “strong personal interest overlap suggests that personal fascination could play a role in motivating people to invest in cryptocurrency beyond purely economic reasons.”

European Hubs for Cryptocurrency Investors

Another final interesting point raised by the research was the areas most prone to crypto holdings. In general, 4% of European internet users in 17 markets own cryptocurrency. However, there were a few stand-out nations in Europe.

It indicated that forward-thinking crypto nation, Switzerland share the title with the highest rate of European cryptocurrency ownership with Austria, with 7% of internet users holding cryptocurrency there. While London has the highest concentration of cryptocurrency holders, 3x more than the average rate and beaten even Zurich, despite the UK overall only being 11th ranked generally.  Making these places the hub for crypto in Europe it seems.

Head over to BitPanda now to read the full report or to begin your own crypto investment.

Ready to join our tribe?

We respect your email privacy

Subscribe now to recieve exclusive updates and offers!

Recently Similar News

Latest Guides

Latest News


ChangeNOW’s AML Action Lead To The Return Of $15M COMP

Earlier this week, ChangeNOW announced that it was able to identify and return 45,505 COMP back to Compound. The estimated value of this recovery is around the $15m mark. This remarkable achievement is further proof of the effectiveness of the exchange’s Anti-Money Laundering (AML) procedures. In an announcement made on ChangeNOW’s website, the company provided […]

6 October, 2021
CFD Trading Platform,eToro,Trading

eToro Lowers The FTD Minimum Across Several Countries

eToro, the social trading and multi-asset platform, has decided to lower the minimum first time deposit, or FTD. Until further updates, users who sign up today using the link below will be able to fund their trading account with as little as $50. This offer is only valid to users in selected countries. To participate […]

24 September, 2021

ChangeNOW Launches The NOW Tracker App

The young, but fast-growing online cryptocurrency exchange, ChangeNOW, has just announced the release of its latest product. The NOW Tracker is a free asset management app that lets users keep track of their coins and tokens across different wallets. Available on Google Play and the App Store, NOW Tracker is flexible and functional. This solution […]

9 September, 2021

eToro Becomes An Official Partner Of RB Leipzig

The world’s leading social investment network, eToro, has recently announced a new and exciting partnership. According to an announcement on eToro’s Twitter page, the company has become the latest partner of the German football team, RB Leipzig. A two-year partnership agreement has been signed between the parties. Running until 2023, this agreement can be extended […]

24 August, 2021

PSG’s Messi To Receive Part Of His Salary In Cryptocurrency

The Argentinian footballer, Lionel Messi, has made headline news several times in the past few weeks. Following his surprise departure from FC Barcelona, the player confirmed that he will be joining Paris Saint-Germain FC. The move was significantly newsworthy but got even more interest when it was announced that part of the footballer’s salary will […]

23 August, 2021

KingTiger Casino Announces Shut Down

KingTiger Casino has announced that it has ceased all operations until further notice. According to its website, the casino has had to “temporarily close” due to Ethereum network congestion. It is not yet clear if and when this online Bitcoin casino will reopen. Meanwhile, we invite you to check out other Bitcoin casinos from our […]

12 August, 2021

CryptoCasino Announces Temporary Close

CryptoCasino has stopped operating until further notice. According to a landing page on their website, the casino is undergoing an update. There is no information about when the casino will reopen or the reason why an update required the website to shut down temporarily. Players who hold a crypto wallet account with CryptoCasino need not […]

11 August, 2021

Binance Suspends SEPA Inward Payments Until Further Notice

Binance Suspends SEPA Inward Payments Until Further Notice Binance has just announced that it has temporarily stopped all incoming SEPA payments. As a result, users will no longer be able to deposit euros using the primary European payments network. The world’s largest cryptocurrency exchange did not provide any specific information regarding the reason behind this […]

12 July, 2021