BitPanda Release European Crypto Holder Profile Research

BitPanda Release European Crypto Holder Profile Research

Exchange platform, BitPanda has teamed up with online data collection agency, GlobalWebIndex to provide an insight into the profile of a European crypto investor.

The purpose for the research was to create a “holistic” depiction of the European investor and what sets them apart from the market investor at large, with their attitude and behaviours being a focal point of the research. BitPanda has dubbed the research as the most in-depth survey ever conducted for European crypto investors, so what did they find out?

Not Just Young, Highly educated or Male

According to BitPanda, the generic set-up for the crypto holders is said to be ”young, highly educated, high-income male working full-time or as a freelancer in a major European financial centre in IT, engineering or finance.”

However, this is not to say that this is the be-all and end-all of the European crypto investor makeup, as some female investors out there will, of course, already well know. Apparently, in Europe, 1 in 5 European cryptocurrency holders are women. As well as this, it is not necessarily just a young man’s game either and surprisingly around 40% are said to be over 35.

While a university degree was possessed by just 46% of European cryptocurrency holders, this is still over 10% more than what the average European internet user held. With 24% of cryptocurrency holders said to be working in the IT, software or telecommunication industries. Indicating a veering towards higher levels of education and existing experience in similar industries.

Interests

While there is quite a discrepancy in the portfolio of a crypto holder, in actuality, when it comes down to interests it is more black and white. With the research noting that “There’s a large gender split among crypto holders, but all share the same interests. When it comes to attitudes, there’s very little difference between men and women”. With investors across the board showing “confidence, optimism about their finances and the world economy, and show a sense of personal financial empowerment”.

The make-up of crypto investors points towards a similar way of living life. One of the stand-out points was an increased sense of adventure, with 50% more investors saying other people would view them as adventurous and 60% saying they like to pursue a life of “challenge and change”. A further 55% also said they like to stand out from the crowd and an above-average 51% said they were likely to make decisions based on gut feelings.

Their day to day consumption of materials would be directed towards the same industries. For example, elements such as tech, entrepreneurship and economics, elements all interconnected to the world of crypto.

Competitive interests were also shown, with gaming and sport also being a focus of investors. With the research noting, “strong personal interest overlap suggests that personal fascination could play a role in motivating people to invest in cryptocurrency beyond purely economic reasons.”

European Hubs for Cryptocurrency Investors

Another final interesting point raised by the research was the areas most prone to crypto holdings. In general, 4% of European internet users in 17 markets own cryptocurrency. However, there were a few stand-out nations in Europe.

It indicated that forward-thinking crypto nation, Switzerland share the title with the highest rate of European cryptocurrency ownership with Austria, with 7% of internet users holding cryptocurrency there. While London has the highest concentration of cryptocurrency holders, 3x more than the average rate and beaten even Zurich, despite the UK overall only being 11th ranked generally.  Making these places the hub for crypto in Europe it seems.

Head over to BitPanda now to read the full report or to begin your own crypto investment.

Ready to join our tribe?

We respect your email privacy

Subscribe now to recieve exclusive updates and offers!

Recently Similar News

Latest Guides

Latest News

Bitcoin,CoinMarketCap,Ethereum

Cryptocurrency Market Cap Jumps Past $2 Trillion

Cryptocurrencies continue to make headline news around the world as the total market cap surpassed $2 trillion on Monday. Supported by increased interest from institutional investors, celebrities, and retail investors, digital coins are now worth more than Apple Inc. Bitcoin has, once again, played a major role in the sector’s market cap. The world’s first […]

6 April, 2021
Digital Currency,Ethereum,Stablecoin

VISA Set To Support Cryptocurrency Settlements

The global payments corporation, VISA, announced on Monday that it is making preparations to allow USD Coin (USDC) to settle transactions within its network. This move is being viewed by industry analysts as yet another clear sign that cryptocurrencies are being accepted by major institutions within the traditional financial industry. USDC was selected by VISA […]

30 March, 2021
Casino,Ethereum,Gambling

CasinoFair Temporarily Shuts Down Amid Network Congestion

The popular cryptocurrency casino, CasinoFair, has announced in a recent blog post that it will be temporarily stopping its gaming services. Citing unsustainable congestion on the Ethereum network as the main reason for this pause, the casino reassured its players that it is “actively researching solutions and hope to be back with a new range […]

26 March, 2021
Bitcoin,Coinbase,CoinMarketCap

Significant Bitcoin Drops As Coinbase Announces IPO

The cryptocurrency market is back in turmoil following yet another volatile week where Bitcoin almost reached a record-breaking value of $60,000. Bitcoin drops are nothing new, but the recent 25% decrease has caused panic amongst even traders with an experience of major currency fluctuations. The latest drop comes as Coinbase, one of the world’s largest […]

1 March, 2021
Cybercrime,Scam,Trezor

Trezor Warns Users About Fake Mobile App

Trezor is warning users of a malicious mobile application featured on Google Play which appears to be associated with the wallet provider. At least 1,000 users have already downloaded this software, and it is likely that some have unwittingly provided their seed phrase to unlock their funds. Both Trezor and SatoshiLabs have confirmed the existence […]

26 January, 2021
Bitcoin,eToro,Trading

eToro Temporarily Raises Minimum Deposit To $1,000

For the past few weeks, the increase in Bitcoin’s price has led to a massive interest in cryptocurrency trading. eToro has been overwhelmed by new registrations and has decided to temporarily raise the minimum deposit from $200 to $1,000. Although 2021 has barely gotten started, it promises to be an exciting time to invest in […]

11 January, 2021
Bitcoin,Investment,Trading

Global Cryptocurrency Market Value Surpasses $1 Trillion

Thursday has proven to be a monumental day for cryptocurrencies as the world’s combined value tops the $1 Trillion mark. Energised by a substantial rise in the value of Bitcoin in recent months, the volatile crypto market has reached a once-unreachable value. Following the latest Bitcoin Halving in May 2020, the world’s largest digital token […]

10 January, 2021
Sponsored

Victory over virus: SiGMA Virtual Expo hosts 100+ exhibitors

SiGMA Europe and AIBC Virtual Expos launch with record breaking attendance, providing a cure to the industry’s events sector In the light of this year’s changes in our everyday lives, SiGMA was close to having to stop doing what it does best; creating networks for people through the company’s iconic physical events, but luckily, the […]

26 November, 2020