The global payments corporation, VISA, announced on Monday that it is making preparations to allow USD Coin (USDC) to settle transactions within its network. This move is being viewed by industry analysts as yet another clear sign that cryptocurrencies are being accepted by major institutions within the traditional financial industry. USDC was selected by VISA due to its stablecoin nature. Pegged directly with the US dollar, it offers relative stability in a sector known for its high volatility. Although crypto VISA cards are already in circulation, they currently require the issuer to convert the cryptocurrency into fiat currency. With this new proposal, the conversion will no longer be necessary, reducing costs and delays. VISA will be using an Ethereum network in order to process transactions quicker and safer. The decision to expand their cryptocurrency operations comes as the company has seen an “increasing demand from consumers across the world to be able to access, hold, and use digital currencies…”. This is the reasoning provided by VISA’s head of crypto, Cuy Sheffield.