Pepsi Blockchain Ad Campaign Proves Successful

Pepsi Blockchain Ad Campaign Proves Successful

An ad-campaign powered by blockchain for PepsiCo has proven to have increased efficiency by 28%.

The test-ad came from the media agency, Mindshare. The experience was part of a project dubbed, Project Proton. The aim of the project is to use “smart contracts” that allow for businesses to only pay for authentic and brand safe ad impression free from ad fraud. It was hoped that the campaign could help stretch advertising budgets and improve transparency.

As it turns out, it was a success with the claim being made following the test, which took place over March in Asia Pacific region, there was a 28% increase in efficiency in terms of the cost for viewable impressions. Unsurprisingly as a result of the test, PepsiCo are now looking into conducting further test campaigns to see if blockchain technology will prove to be a consistent money-spinner for their advertising campaigns.

Speaking about the result of the test, Director of Consumer Engagement for PepsiCo in the area, Farida Shakhshir, explained, “We are happy to be partnering with Mindshare to test the application and value add of blockchain in media. It is key that we stay abreast of new technologies, and continue to advance transparency, viewability, brand safety and buying efficiency. The results are encouraging, and we plan to run a few more campaigns under different conditions to verify more hypotheses and measure overall impact.”

It seems that could  just be the beginning then for blockchain driven ads….

Register for Latest Updates & News

We respect your email privacy

Subscribe now to recieve exclusive updates and offers!

Recently Similar News

Latest Guides

Latest News

Blockchain

World Liberty Financial’s Crypto Ventures Hit Hard by Market Turmoil

An ad-campaign powered by blockchain for PepsiCo has proven to have increased efficiency by 28%. The test-ad came from the media agency, Mindshare. The experience was part of a project dubbed, Project Proton. The aim of the project is to use “smart contracts” that allow for businesses to only pay for authentic and brand safe […]

29 April, 2025
Blockchain

Trump’s Crypto Summit: A New Era for Cryptocurrency Regulations

An ad-campaign powered by blockchain for PepsiCo has proven to have increased efficiency by 28%. The test-ad came from the media agency, Mindshare. The experience was part of a project dubbed, Project Proton. The aim of the project is to use “smart contracts” that allow for businesses to only pay for authentic and brand safe […]

29 April, 2025
Blockchain

Bitcoin Defies Market Trends, Shows Strong Resilience Amid Stock Market Turmoil

An ad-campaign powered by blockchain for PepsiCo has proven to have increased efficiency by 28%. The test-ad came from the media agency, Mindshare. The experience was part of a project dubbed, Project Proton. The aim of the project is to use “smart contracts” that allow for businesses to only pay for authentic and brand safe […]

7 April, 2025
Blockchain

Exploring the Future of Bitcoin: The Evolution of Open Source P2P Money

An ad-campaign powered by blockchain for PepsiCo has proven to have increased efficiency by 28%. The test-ad came from the media agency, Mindshare. The experience was part of a project dubbed, Project Proton. The aim of the project is to use “smart contracts” that allow for businesses to only pay for authentic and brand safe […]

7 April, 2025
Blockchain

Bitcoin and stock market crash

An ad-campaign powered by blockchain for PepsiCo has proven to have increased efficiency by 28%. The test-ad came from the media agency, Mindshare. The experience was part of a project dubbed, Project Proton. The aim of the project is to use “smart contracts” that allow for businesses to only pay for authentic and brand safe […]

7 April, 2025
Blockchain

Crypto Market Plummets as Tariff Fears Trigger Massive Sell-Off

An ad-campaign powered by blockchain for PepsiCo has proven to have increased efficiency by 28%. The test-ad came from the media agency, Mindshare. The experience was part of a project dubbed, Project Proton. The aim of the project is to use “smart contracts” that allow for businesses to only pay for authentic and brand safe […]

7 April, 2025
Blockchain

Exploring the Rise of Crypto Casino Japan: Top Picks for 2025

An ad-campaign powered by blockchain for PepsiCo has proven to have increased efficiency by 28%. The test-ad came from the media agency, Mindshare. The experience was part of a project dubbed, Project Proton. The aim of the project is to use “smart contracts” that allow for businesses to only pay for authentic and brand safe […]

12 March, 2025
Blockchain

Bitcoin Soars as Trump Unveils Strategic Cryptocurrency Reserve

An ad-campaign powered by blockchain for PepsiCo has proven to have increased efficiency by 28%. The test-ad came from the media agency, Mindshare. The experience was part of a project dubbed, Project Proton. The aim of the project is to use “smart contracts” that allow for businesses to only pay for authentic and brand safe […]

3 March, 2025